Saturday, September 7, 2019

Statement of Purpose Essay Example for Free

Statement of Purpose Essay After a good deal of self-evaluation I have decided to pursue graduate studies in Management Information Systems. It is my undying interest and constant endeavour in the field of Mathematics and Statistics, that made me what i am today and had been a strong motivational force for all these years. After considering my aptitude and the type of work that I enjoy most, I am convinced that I want to take up a career in research in Data Analysis. This decision followed naturally after carefully considering my academic background, the areas of my interest, and my ultimate professional ambition, which is to pursue a research career as a Data Analyst. A Strong Vigor to expertise in Optimal Data Development and Data Integrity and to be a part of the powerful technological workforce in Management and Information systems are the objectives to my Graduate Study. It would play a pivotal role in acuminating my skills, earn proficiency and enhance my professional exposure. It largely aids me in gaining hands-on experience and acquire specialization in the field of data analytics. It has been my constant endeavor to strengthen my technical skills as well as venture beyond the confines of my professional work experience. The fulfillment, the enrichment and the mere experience of each of these endeavors have been both a source of tremendous inspiration and a guiding force in sculpting my academic objective of pursuing a Masters degree in Management Information Systems. After completing my under graduate study in Electronics and Communication Engineering, I worked with Tata Consultancy Services as a systems engineer where I got a chance to whet my appetite for information management field, data analytics in particular. Taking on the challenges given to me from day one to completing close to fifty projects till date, my knowledge has increased many folds. Working as a software engineer mainly in the database field handling the data of multiple clients like Century Link, Agilent, Sony East and West, Petco, Telephonica my main assignments were to handle the information in a systematic and secure way. I played multiple roles from design of a data model for a particular client to loading and analysis of data by performing rigorous performance tuning of the procedures developed. My seniors have been appreciative of my capabilities of handling the tasks and have been increasing my responsibilities. I was part of the software team from the preliminary investigation of the software development to the final review. And here where I knew the importance of the data analytics and data turned information. My working environment is also one of the motivating factors that pushed me towards obtaining a degree in Information Systems. My role in my current project is to develop a data model, source the client data into our database using sourcing agentS like Remedy or CMDB and analyze the sourced data for optimization. We have to develop a data model according to client requirement and design efficacious procedures for transforming the data as desired. Simultaneouly we develop complex queries which the GUI team uses to show the data in the portal(Reporting Tool). Complexities involved understanding the structure of data in the client ticketing tool, getting the complex database querys right checking multiple databases which contain enormous amount of data. This experience not only highlighted the importance of information management but also made me aware of the various challenges involved in dealing with the critical data of an organization. Locating incorporating new information rapidly, apart from having to break down understand complex content compelled me to think out of the box. This not only increased my problem solving capabilities but helped my team achieve results complete the projects well before the given deadlines. My ability to reach defend independent conclusion has also helped increase my intellectual maturity. During my Undergraduate course, I got an opportunity to learn C and Data Structures. These course works made me realize that i have a indefatigable determination and vigour for programming which urged me to learn few other programming languages such as C++, Java and Shell Scripting though they were not a part of my curriculum. I have always wanted to understand these concepts thoroughly, while being more interested in logic-based subjects than those that required learning by note. Apart from Academics, I actively organized and volunteered various fests technical as well as cultural, which paved a way to develop and enhance my leadership capabilities. I have enjoyed the responsibility of handling a team while organizing a fest by leading them upfront in all activities and was equally appreciated by my professors as well as my fellow students. I also had a strong appetite for sports especially cricket from my childhood which made me a part of my high School and University Teams and won many district level accolades. Understanding my own limitations learning from it has been a humbling experience. It has taught me to be hardworking, persistent, sincere goal oriented. I yearn to reach high levels of efficiency by following the best practices laid out. Management Information Systems has become one of the most important aspects of our life and now it has a greater influence on our world than it has ever been before. Organizations are increasingly relying on information systems to provide support in decision making in operational activities, management functions and for increased effectiveness in its various business areas. As a twenty first century professional, the ability to understand business on a global scale will be highly prized and hence it fascinates and motivates me to learn more and more about it. Now, having worked for more than 3 years, I feel that I am maturing as a professional should pursue a graduate program to cement my capabilities. Through the experience gained from my work, I developed excellent analytical and technical skills and improved my problem-solving abilities. To look beyond and extend my capabilities i realized the need to develop the technical and management interdisciplinary skills necessary to design, create, and maintain computer-based business processing applications or study the emerging needs of corporations in the areas of information technology management or complex project management. To realize my career goal of learning complex information management methods, I clearly must enhance my abilities in these as well as other areas of business. My advisors recommended me of your university on the basis of high demand for your graduates in the job market and the research work currently in progress. After going through the brochure, I realized that there also exists a vast gamut of opportunities from the oraganization of course in three disciplines. In addition, from the communication I had with the current students pursuing MIS at your esteemed institution, I have come to a conclusion that the graduate program at your department would suit my interests extremely well. Besides this, the quality of teaching, infrastructure, accommodation services, student support and career services are at their best as per international standards. It is therefore, just the right place that will equip me with unparalleled academic and professional skills and will enhance my personal growth as a Business Technologist. I plan to carry on advanced study of Databases, as well as related fields e. g. Algorithms, not only through coursework but also by participating in one of the several ongoing projects. Upon graduation from the University, I will seek a position which focuses primarily on decision support systems and developing new insights and understanding of business performance based on data and statistical methods that i learn from my graduation. I am aware of the kind of dedication, resilience and resolve I will have to show over the years. I believe that my association with the MIS department will be a mutually profitable one. Finally I take this opportunity to thank you for enabling me to express myself and if given an opportunity, I am confident that I will uphold the academic excellence of the department with my capabilities and diligence. I sincerely hope the admissions committee will share my confidence and give me the privilege of continuing with my studies at this esteemed institution.

Friday, September 6, 2019

French culture Essay Example for Free

French culture Essay France is a Western Europe country with a population of approximately 60. 4 million people as by July 2004. France has a diversity of religions but the dominant religion is Roman Catholic with Jewish religion having the least followers (Kwintessential, 2010). These preliminary diversities in ethnicity and religion signal a diverse French culture. This paper discusses French culture by looking into different beliefs and attitudes common to French people. Language is also a central part of French culture as well as other important values. A diverse French culture Every people have their identity which is mainly entrenched in their culture. The French are not exceptional for the French culture is rich in almost all dimensions. The culture is usually best felt when you explore philosophy or by looking at the unique literary and art work. The input of French people in philosophy is outstanding with prominent philosophers like Rene Descartes (1600s) prided as the pioneers of modern philosophy. Montaigne is also a renowned sixteenth century philosopher who is celebrated for his ability to institute as part of art. Other French philosophers include Voltaire, Pascal and Jean-Jacques Rousseau (LERC, 2010). Having such renowned philosophers indicate that the French culture has been very influential not only in European countries but also in the Western nations and practically the whole world. A people’s art is a mirror of the people and what their values are all about. French art is in the form of literature, theatre as well as other forms of art. Some of the art works are very old thus portraying a rich history of the French culture. Some of the French artists who are known worldwide include Claude Monet who is known for his contribution to impressionist art which is an impression of ones view about nature (Cauderlier, 2009). Other artists include Edouard Manet, Auguste Renoir and Armand Guillaumin. The cathedrals of France such as the Notre Dame and Chartres cathedral are popular structures that showcase French artistry. In particular, the Notre Dame cathedral has its walls decorated with statues as well as gargoyles. On the other hand, Chartres cathedral has its windows made of about 3,000 m2 of stained glass (LERC, 2010). All these are magnificent features of the French art work. Writing, poetry and theatre make up a beautiful French literature. France prides of the Academie francaise which is made of prominent writers. The Hunchback of Notre Dame was for instance the work of novelist Victor Hugo in the 1800s. Among other French writes whose works have been influential in development of culture include Alexandre Dumas and Charles Baudelaire (LERC, 2010). In poetry, the works of Ronsard and Lamartine regarding nature and love are still influential (French Language, 2010). French theatre is also a unique symbol of French culture. For instance, Moliere has several comedies which portray the vanities of human nature as a satire. Other playwrights include Racine and Corneille. These pieces of literature unique to French people are a source of pride and identity to the French people thereby displaying one aspect of their culture. Language is an important aspect in the French culture. French is the predominant language with about 88 percent of the communicating through French with even most of the rest speaking French and another language. Other spoken languages which are spoken by a small percentage of people include German dialects, Flemish, Italian, Catalan dialects, Breton and Basque. Immigrants have such dialects as the Corsu, Kabyle as well as Antillean Creole (Kwintessential, 2010). French people not only utilize verbal communication but they also regularly use non-verbal communication mainly in form of gestures. For instance, an eye contact is mainly used to signify equality or to act as a cue for friendship request. Shaking hands among acquaintances is also highly regarded by French people. Specific gestures are used for counting (using fingers starting from the thumb) whereas covering ones mouth with the hands indicates making an apology or an acknowledgement that one has made a mistake (LERC, 2010). French people also have their food which is unique and defines them. French cuisine varies mainly according to regions in France as regions influence availability of food. The most common traditional meal is the baguette and cheese accompanied by wine. Other meals have several courses with an air of sophistication. Since each region has different ingredients, each region seems to specialize in such ingredients but the foods have commonalities such as use of olive oil and tomatoes. In addition to the influence of local availability, French foods also vary depending on the influence of bordering countries and immigrants (sauerkraut common Alsace which borders Germany) Lunch break usually takes about two hours for most people (FPSi, 2010) The French society also has unique family and societal values, customs and etiquettes which are an important feature of the French culture. The family is highly valued and they are families are composed of few children. The roles of each family member are clearly defined with the parents being guardians and providers. The extended family offers support either financially or emotionally. French people usually develop open and polite dealings with family members and friends. Exchange of gifts bears some given etiquettes. For instance, one is not supposed to give an even number of flowers. Nevertheless, number thirteen is said to be unlucky and therefore such a number of flowers should not be given. It is also a requirement to open gifts immediately they are received (Kwintessential, 2010). French people are time conscious and they value keeping time. For instance, one is not supposed to be late for dinner for an invited dinner for more than ten minutes without prior explanation for being late. There are unique table manners such as being a requirement to finish food in ones plate. Business is usually conducted formally and courtesy is among the most important etiquettes. For a person who cannot speak French, it is always preferable for them to apologise if they are to establish a meaningful relationship. Dark-coloured suits are recommended for as business wear for men while women can do with either business suits or if it has to be a dress, then it must be elegant and having soft colours (Kwintessential, 2010). This is an exemplary culture as it has been adopted in the business environment virtually all over the world. Conclusion French culture is interesting, unique in many ways and has influenced other cultures in the world. The philosophy, art and literature are renowned worldwide and are an identity for the French people. French culture is also clearly defined in language, foods, general etiquettes in the society as well as unique business etiquettes. The French culture is undoubtedly interesting and influential especially if one considers every minor detail of the culture. As French, one finds reason to be proud of their culture which is outstanding even in the modern world. Bibliography Cauderlier, A. (2009). Monet. Retrieved 12, May 2010 from http://giverny. org/monet/welcome. htm FPSi. (2010). French food culture. Retrieved 12, May 2010 from http://www. france-property-and-information. com/french_food. htm French Language. (2010). French culture. Retrieved 12, May 2010 from http://www. frenchlanguageguide. com/french/culture/ Kwintessential. (2010). France-French culture, customs and etiquette. Retrieved 12, May 2010 from http://www. kwintessential. co. uk/resources/global-etiquette/france-country-profile. html LERC. (2010). French culture, communication and gestures. Retrieved 12, May 2010 from http://lerc. educ. ubc. ca/LERC/courses/489/worldlang/french/frenchcultandcomm. html

Thursday, September 5, 2019

Discussing Teens Drug Abuse Problems Social Work Essay

Discussing Teens Drug Abuse Problems Social Work Essay There are various drugs which are abused by teenagers and adults. Most of these are addictive and have adverse health effects to users. The common drugs of choice are alcohol, cigarettes, speed, prescription drugs, heroin, cocaine and marijuana. Alcohol is the most abused drug, and it inhibits judgment among users (Stimson 34-48). Long term use leads to liver and kidney failure. Tobacco, or cigarettes are one of the most addictive drugs and their long term use leads to development of cancer, impotency, lung collapse and others. Cocaine and heroine are drugs which are injected, smoked or taken orally. They are very addictive and they distort reality among users. Long term use may lead to heart problems, mental disorders and high blood pressure. Sharing of needles may transmit STDs while drug overdose may be fatal. Marijuana is another common drug abused and it distorts reality among users. Long term use may lead to mental damage, and some researchers have linked it to development of s chizophrenia. Prescription drugs are also commonly abused by the old and young alike. Although done innocently, these drugs may cause sudden death due to overdose or fatal combination of drugs, as has been witnessed among many celebrities who have died early due to use of prescription drugs (Isralowitz 122-123). Causes of drug abuse There are various causes of drug abuse. Drug abuse can be blamed on parents, friends, individuals and society at large. These causes will be briefly discussed to show how everyone is responsible for the problem of drug abuse. Lack of parental supervision Parents have an important role in their childs upbringing. They serve an important purpose of instilling values in their children through socialization at early age. Parents should ensure that their children are morally upright and that they do not engage in social vices. However, in the modern world, parents have put professional lives ahead of their families and delegated the role of raising children to nannies and teachers. As a result, the children do not acquire much needed guidance on lifes issues, and many end up taking drugs through peer influence. Lack of supervision from parents, who pursue their careers at the expense of their families, can therefore be blamed for the high number of drug abuse cases among teenagers. Parents should supervise their children at all times to avoid negative influence from peers. Poor communication between parents and teens Lack of communication between children and parents, especially during teenage years is also another causality of drug use. Many teenagers are unable to effectively communicate with their parents since neither group understands the others needs. Parents appear too harsh to teenagers while teenagers appear to demanding to parents. When parents and teenagers are unable to effectively communicate about issues teenagers face, teenagers are left to seek advice from peers, who may influence them to take drugs. Parents should understand childrens needs and vice verse, if drug abuse is to be eliminated. Mental Physical abuse Domestic violence and abuse has been one of the most common triggers of drug abuse. When people are emotionally or physically abused, and they do not seek help, they may engage in drugs to forget their problems. Since most abuse cases are perpetrated by close family members, this makes it harder for victims to overcome, and many opt to try out drugs, which they perceive will distort reality and make them forget their concerns (United States Department of Justice Website 2000). Drugs of choice in such circumstances include alcohol, tobacco and marijuana. However, victims are unaware that use of drugs increases their problems since it leads to addiction, which needs to be treated. Publicizing abuse, passing tough laws and offering free help to victims will help reduce abuse cases and thereby reduce drug use cases. Media influence Media influence is a major causality of drug abuse, especially regarding drugs such as alcohol and tobacco. The media makes it appear cool to use such drugs through flashy advertisements in the media. However, less emphasis is placed on adverse effects of such drugs; hence teenagers are influenced to use them without enough information on repercussions faced due to drug use. This leads to addiction, and by the time victims realize, they cannot do without drugs. This influence from media can be stemmed through use of warning labels and bans on certain forms of drug advertising which targets the youth. Warning signs There are various symptoms and warning signs which are associated with drug use. These symptoms vary according to drugs used, genetic make up of users, quantity used, personality and other aspects. It is important to note that presence of a particular symptom does not automatically means that the individual abuses drugs, rather that it shows that further investigation should be done to ascertain drug use by the individual. Some of these signs are discussed below; Dropping Grades Sudden drop of grades without clear reasons may indicate drug use. This may be linked to missing of classes when taking drugs, or harmful effects of drugs which affect the brain and cause poor academic performance. This behavior is usually accompanied by disrespect for school authorities and fellow students. Missing Curfew Missing curfews without adequate explanation of ones whereabouts may also indicate drug use. When teenagers are unable to explain their movements, this shows that they are secretive, and drug use may explain this situation. However, teenagers movements should be established before accusing them of drug use. Disrespectful to parents Drug users are usually disrespectful to other people. This is due to the label which society gives them of drug addicts, which makes them harbor hatred towards society. Teenagers who use drugs are unable to explain their odd behavior to parents and much resort to disrespect as a means of covering up drug use (Giannini 69-73). Others are influenced by drugs to make irrational choices leading to disrespect of family, friends and the community. Stealing lying Stealing is a common trait amongst drug users and it emanates from the need to purchase drugs. Drugs are expensive to purchase and drug users may be forced to steal from family and friends to maintain the vice. When questioned about it, they are likely to lie about it. This makes it a symptom of drug abuse, and parents should be careful to note such behavior from their children. Who to blame Various discussions have centered on who is to blame for the problem of drug abuse. However, there is consensus that everyone is to blame for the problem. Parents have neglected their children and left nannies and teachers to raise them, as they pursue professional goals. Teachers have also neglected students since they focus on academic curriculum at the expense of social development. The society has tolerated drug abuse and perceived it as normal behavior without taking action against drug users (Roleff 39-44). This has left adolescents to seek advice from peers, who may influence them to abuse drugs. Teachers and parents ought to give attention to teenagers and advice them on harmful effects of drug use. The society should also condemn and punish drug users, since this will deter them from practicing the same. Risks involved There are many risks which are involved in drug use. These risks affect the health of the user, their relationships with family, society and friends, and their ability to achieve full potential in later life. In addition to this, some risks may be potentially fatal to users. Risks associated with drug abuse include addiction, health problems, transmission of STDs, accidents, mental disorders and problems with law enforcers. These risks will be discussed below in more detail; Addiction Most drugs are addictive to users. The degree of addiction varies according to several factors including specific drug used, genetic make up of user, quantities used and other factors. However, since most drugs are addictive, users become dependent on the drugs for performance of everyday activities. Drug addiction is the most harmful effect of drugs since it ensures that users are unable to quit drugs, and instead use more quantities of drugs to achieve the state of intoxication over time. Some of the most addictive drugs include cocaine, heroine and tobacco. However, other drugs such as alcohol, prescription drugs and marijuana are also addictive and may make users dependent on them. This makes it expensive to sustain abuse, and users may use illegal means of getting money to satisfy the addiction. Drug manufacturers use the aspect of addiction to ensure they have a steady supply of cash from addicts. STDS Many drugs affect the ability to make reasonable judgments by users. Some drugs, especially alcohol, marijuana, cocaine and other hard drugs interfere with decision making abilities of users and may allow them to engage in irresponsible sexual behavior. This behavior may lead to transmission of STDs among people who engage in this behavior after drug abuse. In addiction, users who share needles when injecting themselves may acquire STDs as a result. Some STDs such as HIV are incurable and developing them leads to fatalities after a period of time. Others which are curable are expensive to treat, which leads to financial burdens on families of such drug users. Health problems Several health problems are linked to drug use. In fact, all drugs have a side effect or health problem associated with it. Drugs such as alcohol lead to kidney and liver failure while others such as tobacco may lead to development of cancer or lung damage (Learn about alcoholism website 2009). Hard drugs such as cocaine and heroin may lead to high blood pressure and heart problems. As earlier stated, sharing of needles may transmit STDs. It is clear that all drugs have adverse health repercussions. This leads to high medical costs to victims, and these problems may also lead to fatalities. This is an economic cost to families and governments around the world. Drug overdose may lead to instant death to users. Mental disorders There are various drugs which may lead to the development of mental disorders amongst users. These drugs adversely affect the brain leading to distortion of reality, leading to mental disorders. Drugs such as marijuana, cocaine, heroin and others have been known to cause psychosis and illusions, which may develop into mental disorders. People with such disorders may perform unreasonable acts as they perceive themselves as normal and the rest as abnormal. These disorders are expensive to treat, and may at times be incurable to victims. Accidents Many accidents are caused by drivers or pedestrians who have taken drugs. Alcohol is the most common drug linked to accidents, although others also lead to accidents in our roads. In the US, over 37,000 people died as a result of accidents caused by drink-driving, while this figure exceeded 41,000 in the previous year. These figures show the severity of the matter. This is a matter of great concern especially when sober drivers are exposed to accidents caused by drunk drivers, which end up taking their lives. There are also other accidents at the workplace which are caused by working while intoxicated, especially in industrial plants where there is dangerous machinery. Accidents cause serious injuries or fatalities to victims. Trouble with the law Many drug users are arrested at some point in their lives due to drug use. Drug use causes addiction, which forces users to seek more. Since most drugs are illegal, law enforcers arrest drug users through elaborate schemes and plans put in place to deter drug use. Arrests over drug use have adverse repercussions including heavy fines and prison sentences. It also leaves a record which may affect future employment opportunities. Families suffer when breadwinners are arrested, and one loses employment when arrest over drugs is publicized. This creates a large population of social deviants who are a liability to society. Solutions In order to solve the problem of drug abuse, each society stakeholder should join efforts to fight the vice. The problem of drug abuse needs to be publicized and help given to drug users. In addition, stiffer punishment should be given to traffickers. These and more interventions will be discussed below; Family Counseling Counseling is the first step in solving the drug abuse problem. Users need to accept that they face a problem and counseling will enable them see the effects of drugs to themselves and their families. Family counseling also teaches families to be supportive of drug users in attempts to stop drugs (Evans Sullivan 75-76). This is important as drug users have families as primary socialization units. Family counseling should also address problems such as domestic violence which are causalities of drug abuse. Community and youth programs Community and youth programs educate youth on harmful effects of drugs. These programs also offer youth alternative activities to do with leisure time such as sports activities. When youth are aware of harmful effects of drugs, they are likely to avoid using them, thereby reducing the problem of drug abuse. Harsher punishment In order to deter trafficking and sale of drugs, laws which heavily punish drug use and trafficking ought to be passed. These should involve heavy fines and long prison sentences. When such laws are passed, they will deter drug traffickers, and when drugs are unavailable, the problem of drug abuse will reduce, if not completely eradicated. Harsh laws are very effective in deterring commission of crime. Communication In order to solve the drug problem, better communication between teenagers, teachers and parents should be developed. This will enable teenagers to share their concerns with parents and guardians, who will advice them on choices to make as opposed to peers, who may give wrong guidance and direction. Communication will also provide opportunities to teenagers to be aware of adverse effects of drug use. Summary The problem of drug use has been discussed in detail. Common drugs abused have also been discussed. Drugs have been seen to be harmful not only to users but also to their friends and families. Their harmful effects include health complications, fatalities, loss of employment, and economic burdens amongst other effects. Every member of the society is responsible for the problem of drug abuse and appropriate interventions should be implemented to discourage the vice. These include communication with teenagers, stricter laws against drug trafficking, family counseling and community programs which publicize the problem of drug use. This will ensure that teenagers are safe and free from drug abuse.

Wednesday, September 4, 2019

How Does Advertising Work? Essay -- Business Management Studies

How Does Advertising Work? INTRODUCTION ------------ Definition  · The original definition of advertising was â€Å"to draw attention to something† or to notify or inform someone of something (Branston 1996).  · A modern definition is the publication (in various forms) of facts or opinions concerning goods or services, to awaken the public’s interest and persuade them to purchase.  · Advertising is now big business – an industry with extraordinary cultural and economic impact.  · This is funded through the cost of the goods that consumers buy.  · Advertising is now the media form most often encountered, and is perhaps the most powerful and pervasive form of propaganda in history.  · It is found in various forms including on billboards, websites, â€Å"junk mail†, and commercially funds most television, newspapers and magazines.  · Advertising has the power to create brand awareness and loyalty as well as stimulating demand. Advertising is not a science  · It is important to realise that advertising is not a science.  · An individual will interpret an advertisement using their own social networks, their own backgrounds and their own motivations.  · The way an advertisement is interpreted cannot be controlled or monitored by an advertiser, therefore it is important to realise that they do not contain a single meaning for all audience members.  · Advertising is much more effective when an advertiser understands their audience’s background and social networks as well as their ability to select media and advertisements that appear in those media.  · Therefore the challenge for advertising is to create a message that ultimately connects with a select group of people. WHAT DOES ADVERTISING DO?  · It has already been stated that advertising is created to help sell something.  · Therefore the ultimate goal of advertising is to increase the advertiser’s sales no matter who the advertiser is or the target audience, what the product is, or how the ad is delivered. Advertising Goals  · The ultimate goal of advertising is to increase sales.  · However, in terms of functional aspects a more specific advertising goal is required.  · There are various advertising objectives, which can largely be generalised into the following eight areas: . To provide ... ...nt methods and models.  · Consumers go through a complicated mental process when they make a decision about even simple purchasing which helps explain why advertising can be such a complicated subject and difficult to perfect.  · Consumers learn from advertising by acquiring knowledge about products that are available and figuring out which products can satisfy their needs.  · Consumers base their decisions on rational, informational aspects of advertising based on logic, as well as emotional aspects based on feelings and attitudes.  · All adverts stimulate these responses to some extent.  · It is the job of the advertiser to create an advert which will make the best use of these possible responses to affect an increase in sales.  · All brands have functional attributes, personality and salience as underlying brand dynamics.  · However, any given piece of advertising will only stimulate one primary response and one driving brand dynamic.  · Methods of and responses to advertising have changed much over the last 100 years and will continue to do so in the future as society continues to change, and new technologies are developed.

Tuesday, September 3, 2019

Christian G. Appys Working-Class War: American Combat Soldiers and Vietnam :: American History

The Vietnam War, which lasted for two decades (1955-1975), was probably the most problematic of all American wars. US involvement in Vietnam occurred within the larger context of the Cold War between the US and the USSR. It was, and remains, morally ambiguous and controversial. The Vietnam War was slated as both a war against Communism and a war aimed at suppressing dangerous nationalist self-determination. Christian G. Appy's book, Working-Class War: American Combat Soldiers and Vietnam, is a graphic and perceptive portrayal of soldiers' experiences and the lasting effects the Vietnam War has had on the American culture and people. Working-Class War: American Combat Soldiers and Vietnam, is an analytical work that has three major purposes: 1. to show that those who fought in Vietnam were predominantly from the working class 2. to convey the experiences of the soldiers who served in Vietnam and 3. to offer his own scathing commentary of American actions in Vietnam. After World War II ended, Cold War alignments emerged. In 1946, Winston Churchill spoke against the USSR in his "Iron Curtain" speech. George Kennan's "Long Telegram" introduced the concept of containment, arguing that the US could keep communism from spreading by deterring Soviet expansion at critical points. Critical occurrences in1949 brought American communist fears to an extreme level. The Berlin Blockade and the Berlin Airlift, followed by Mao Zedong's triumph over Chiang Kai-Shek's Chinese Nationalist forces, and the successful atomic bomb tests of the USSR all contributed to the hysteria. America was gripped by paranoia, embodied by Wisconsin Senator Joseph McCarthy Communist witch hunts. The escalation period of the Vietnam War, which lasted for a decade (1955-1965) reflected the Cold War conflict in which the US and USSR avoided direct combat and thus avoided the possibility of nuclear war. Instead, the two superpowers battled though puppet forces. While the US backed South Vietnamese government was weak and corrupt, the USSR backed North Vietnamese government was a proud and group of nationalists willing to fight fiercely for Vietnamese unification and against foreign influence. The US faced an enemy that believed deeply in its nationalist as well as communist cause and hated US, and for that matter any foreign intervention. In Working-Class War: American Combat Soldiers and Vietnam, Appy estimates that approximately eighty percent of the soldiers who experienced combat in Vietnam were the sons of blue-collar workers. He presents his definition of

Monday, September 2, 2019

Essay --

Background: Office ergonomics as is the case with other disciplines in ergonomics all emerged in the 1940s during the world war (McCormick and Saunders 1993). Difficulties arouse from soldiers inability to handle technical equipment produced for the war due to physical incompatibility or lack of understanding of the equipment and when the advancements in technology was transferred to the civilian populous after the war, the same problems in human-machine system incompatibility were observed. This led to a study by military personnel, academics psychologists and physiologist all researching on solutions to the complications arising from the operation of the machines (Kumar and Cohn, 2013). In the year 1949 the term ergonomics was coined from the Greek words â€Å"ergo† meaning work and â€Å"nomos† meaning law in a meeting attended by distinguished psychologist and physiologist. The same group later formed the ergonomic research society (ERS) which was the first body in the world to study on ergonomics. ERS then evolved to the ergonomics society (ES) and then to the current Institute of Ergonomics and Human Factors (IEHF) (Omerley, 2103). Office ergonomics is part of this generalized evolution of ergonomics with it being a recognized discipline among the domains of ergonomics. Office ergonomics deals mainly in the office setting or environment and helps in averting injuries and adapting the work to the person rather than the person to the work. Development of office ergonomics Office ergonomics was developed in a bid to better the already good working environment (Lauren, 2006). This helps individuals operating machines give their best job results as well as maximizing production. As production is increased, risks of injury are greatly red... ...lementation of the solution by the committee. Worker compensation cost also reduced by 10%. This saved Quad graphics money that would be used in compensation and valuable days that would have been lost due to worker absence (Lauren, 2006). Conclusion/opinion Ergonomics is a great tool in increasing worker productivity and improving working conditions in work stations. Any organization that encompasses ergonomics in its operations is saving lots of money from time wastage and worker compensation. Organizations should not wait until their workers become injured or ill so that they introduce ergonomics. They should instead adopt it from the word go. By doing so, workers have confidence in the organization as they feel cared for thus will give their best while at work. The moment ergonomics becomes a way of life in all organizations, everything changes for the better.

Sunday, September 1, 2019

Alicia Martinez Murder Essay

Alicia Martinez murder: Did Edward Romero chop up some body parts in a blender? Denver Westword, Thursday, Mar. 8 2012 Alicia Martinez disappeared on October 24, 2010, and shortly thereafter, Denver Police arrested Edward Romero for first degree murder. According to police Romero allegedly killed Martinez by shooting her twice in the head, then dismembering her body even going so far as to put some small pieces in a blender. Some parts were never found and others missing skin. Martinez was ultimately identified through the use of dental records. Francesca Pagliasotti, Romero’s girlfriend was accused of being an accessory to first-degree murder. Pagliasotti wasn’t home when Romero allegedly killed Martinez, but upon her arrival, she found him in the garage, chopping up the girls’ body. The morning after, Pagliasotti, who has two small children with Romero, got out a mop and a bucket and started cleaning up Martinez’s blood. (Roberts, 2012) The actus reus or criminal act of this crime has to be Romero shooting Martinez twice in the head and murdering her. Romero must have had a reason, in his mind, to kill Martinez. Maybe she saw him do something or he sexually assaulted her and didn’t want any witnesses. Either way the act of killing her was the actus reus. After Romero shot her and realized what he had done was not only wrong but could land him in prison for the rest of his life, he had to dispose of the body. No body, no crime. Romero decides the best course of action is to dismember the body in the garage. Not only dismember the body but put some smaller pieces in a blender. Romero had the knowledge that he had committed a crime or mens rea. Romero’s girlfriend Pagliasotta caught him in the act of dismembering a human body in his garage. Clearly what he had done in killing the girl and what he was doing with getting rid of the body was illegal. Yet Pagliasotta did not call the police or run and get help. She instead helps Romero clean up the crime scene and act like nothing happened. Pagliasotta has knowledge or mens rea of the crime. After having knowledge of the crime she did not report the crime to the authorities, this is actus reus or the criminal act. If Romero would have shot the victim and not have known that it would harm her then there would have not been a crime. There has to be the concurrence of actus reus and mens rea together for a crime to occur. The fact that he knew he was hurting Martinez when he shot her is the concurrence and ultimately the crime. Romero’s girlfriend knew that he had committed a crime. She knew that he had killed someone and that he had dismembered a body to try to cover up a crime scene. Pagliasotta knowingly helped him cover up that crime scene without alerting the authorities. This is the concurrence and ultimately her crime. This is why she is accused of accessory to first-degree murder (Roberts, 2012).